Lahaina, HI — Demographics & Statistics
ZIP code 96761 serves a portion of Lahaina, Hawaii, within Maui County. This community is home to approximately 56,473 residents, with a median age of 36.2 years. The median household income of $65,495 sits below the national median of $67,521, while median home values of $399,519 are above the national average of $301,500. The area has a owner-majority housing profile, with 71% owner-occupied and 29% renter-occupied units. Cost of living in this part of Lahaina is higher than the national baseline, with an index of 152 (100 = national average). With a college-education rate of 40% and an unemployment rate of 7.6%, 96761 reflects the economic character of Maui County in Hawaii.
| Category | Statistic | Value | vs. National Avg |
|---|---|---|---|
| Population | Total Population | 56,473 | — |
| Population | Density (per sq mi) | 20,585 | — |
| Economics | Median Household Income | $65,495 | ↓ 3% vs nat'l avg |
| Economics | Median Home Value | $399,519 | ↑ 33% vs nat'l avg |
| Economics | Cost of Living Index | 152 | ↑ Higher than avg |
| Economics | Unemployment Rate | 7.6% | ↑ 95% vs nat'l avg |
| Economics | Below Poverty Line | 23.7% | ↑ 108% vs nat'l avg |
| Education | College Educated (25+) | 40% | ↑ 14% vs nat'l avg |
| Demographics | Median Age | 36.2 yrs | ↓ 6% vs nat'l avg |
| Housing | Owner-Occupied | 71% | — |
| Housing | Renter-Occupied | 29% | — |
| Housing | Total Housing Units | 25,412 | — |