Wausau, WI — Demographics & Statistics
ZIP code 54401 serves a portion of Wausau, Wisconsin, within Marathon County. This community is home to approximately 39,184 residents, with a median age of 40.5 years. The median household income of $75,894 sits above the national median of $67,521, while median home values of $546,436 are above the national average of $301,500. The area has a owner-majority housing profile, with 72% owner-occupied and 28% renter-occupied units. Cost of living in this part of Wausau is lower than the national baseline, with an index of 92 (100 = national average). With a college-education rate of 41% and an unemployment rate of 8.7%, 54401 reflects the economic character of Marathon County in Wisconsin.
| Category | Statistic | Value | vs. National Avg |
|---|---|---|---|
| Population | Total Population | 39,184 | — |
| Population | Density (per sq mi) | 6,272 | — |
| Economics | Median Household Income | $75,894 | ↑ 12% vs nat'l avg |
| Economics | Median Home Value | $546,436 | ↑ 81% vs nat'l avg |
| Economics | Cost of Living Index | 92 | ↓ Lower than avg |
| Economics | Unemployment Rate | 8.7% | ↑ 123% vs nat'l avg |
| Economics | Below Poverty Line | 4.8% | ↓ 58% vs nat'l avg |
| Education | College Educated (25+) | 41% | ↑ 17% vs nat'l avg |
| Demographics | Median Age | 40.5 yrs | ↑ 5% vs nat'l avg |
| Housing | Owner-Occupied | 72% | — |
| Housing | Renter-Occupied | 28% | — |
| Housing | Total Housing Units | 21,159 | — |