Wilmington, NC — Demographics & Statistics
ZIP code 28401 serves a portion of Wilmington, North Carolina, within New Hanover County. This community is home to approximately 39,692 residents, with a median age of 40.1 years. The median household income of $77,418 sits above the national median of $67,521, while median home values of $402,573 are above the national average of $301,500. The area has a renter-majority housing profile, with 40% owner-occupied and 60% renter-occupied units. Cost of living in this part of Wilmington is lower than the national baseline, with an index of 100 (100 = national average). With a college-education rate of 49% and an unemployment rate of 5.1%, 28401 reflects the economic character of New Hanover County in North Carolina.
| Category | Statistic | Value | vs. National Avg |
|---|---|---|---|
| Population | Total Population | 39,692 | — |
| Population | Density (per sq mi) | 11,372 | — |
| Economics | Median Household Income | $77,418 | ↑ 15% vs nat'l avg |
| Economics | Median Home Value | $402,573 | ↑ 34% vs nat'l avg |
| Economics | Cost of Living Index | 100 | ↓ Lower than avg |
| Economics | Unemployment Rate | 5.1% | ↑ 31% vs nat'l avg |
| Economics | Below Poverty Line | 7.6% | ↓ 33% vs nat'l avg |
| Education | College Educated (25+) | 49% | ↑ 40% vs nat'l avg |
| Demographics | Median Age | 40.1 yrs | ↑ 4% vs nat'l avg |
| Housing | Owner-Occupied | 40% | — |
| Housing | Renter-Occupied | 60% | — |
| Housing | Total Housing Units | 21,036 | — |